![]() Yoovidhya's heirs own majority stakes in both brands, and they both use the same red bull on yellow sun logo while continuing to market the separate drinks to the respective Thai and Western markets. In Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. He modified the ingredients to suit the tastes of Westerners, and in partnership with Chaleo, founded Red Bull GmbH in 1984 in Fuschl am See, Austria. ![]() Īustrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink, Krating Daeng, which was introduced in 1981 in Thailand by Chaleo Yoovidhya. It is the best-selling energy drink in the world, with 7.9 billion cans sold in a year (as of 2020 ). Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. ![]() Krating Daeng, Red Bull Cola, Red Bull Energy Shot, Red Bull Sugar-Free, Red Bull Total Zero For other uses, see Red Bull (disambiguation).Ĭaffeine, taurine, glucuronolactone, sucrose and glucose, B-group vitamins, and alpine spring water For the Thai energy drink, see Krating Daeng.
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